ELFBAR Global Spokesperson Jacques Li stated, "We are extremely honored to receive this prestigious award in Korea. This honor aligns with ELFBAR's continuous pursuit of innovation, and we always put the user at the heart of our products. This award also reflects our ongoing ability to improve in this product category to meet the true needs of Korean adult users."
Since entering the South Korean market in January 2023, ELFBAR has launched a diverse product portfolio, including the well-known King series, BC series and its e-liquid ELFLIQ, all of which have been well received by the market for their "moderate price and stable experience" product positioning.
ELFBAR remains steadfast in its commitment to continuous investment in research and development, providing more innovative products for adult users worldwide, including in key markets such as South Korea.
Ice King: Redefining the Standards of E-cigarettes
ELFBAR's latest product, "Ice King," was first launched in South Korea in December 2024 and quickly became a hit, receiving rave reviews.
As ELFBAR's first adjustable device, Ice King features five levels of cooling adjustment and intuitive user interaction, allowing users to customize their cooling experience with just one press.
Ice King's design is inspired by ice cubes, featuring an uneven surface. The striking color scheme further accentuates its icy texture, while the serrated ice cube-shaped temperature control button adds a unique and intuitive tactile feel.
The device also offers a battery and e-liquid display, three e-cigarette modes, and adjustable airflow for a fully personalized experience.
In addition, Ice King won the 2025 MUSE Design Award Gold Award, further affirming its outstanding design.
ELFBAR maintains a strong retail presence in nearly 50% of e-cigarette stores nationwide, including over 90% of stores in downtown Seoul-a record attributed to its deep collaboration with local business partners.
